Just to change the subject a little bit, but not that much. At the end of 2008, the biggest TV Channel in Brazil produced a TV show based on the book Dom Casmurro by Machado de Assis. To promote the show, they created a website called Mil Casmurros (or One Thousand Casmurros). — Casmurro is the name of the main caracter, who is also the narrator of the story. — In this website they intended to creat a collective reading experience of the book. There people could upload videos of themselves reading parts of the book and now the website has the whole book read. By the video below (who explains the idea with more details – in English), you can see that it was created for marketing porpuses. Still it’s a nice idea.
One Thousand Casmurros from Livead on Vimeo.
